Kung Fu Panda 3
To tie in with the launch of Kung Fu Panda 3, Dreamworks Animation partnered with the WWF. TMwG were brought on-board to lead the social media campaign and produce assets that would be used across all WWF countries, Dreamworks Animation and FOX UK.
A number of images and animated GIFs were produced to support the campaign throughout the launch including individual character posts tagging the voice actors.
You, Po & @WWF. Together we can make a difference! Visit https://t.co/SfqtaVvE2l to find out more. #TeamPanda pic.twitter.com/E9pT5D9Cru
— WWF (@WWF) February 6, 2016
That moment when you realise what a beautiful place our planet is! #TeamPanda #KungFuPanda https://t.co/SfqtaVe2DL pic.twitter.com/vLc1UvwY2z
— WWF (@WWF) February 6, 2016
The feeling you get when you take action to protect our planet. #TeamPanda #KungFuPanda https://t.co/SfqtaVe2DL pic.twitter.com/beREcqF5nh
— WWF (@WWF) February 10, 2016
Earth Hour
After the initial launch of the film, the partnership continued into WWF’s Earth Hour campaign where specially designed assets were created to encourage fans of Kung Fu Panda to join in and turn off their lights for one hour.
Join #KungFuPanda 3 & @WWF at 8:30pm to shine a light on climate action https://t.co/pEu8Ee711R #ChangeClimateChange pic.twitter.com/NUMR4PIkSy
— DreamWorks Animation (@DWAnimation) March 19, 2016