Malaria Must Die

Launched by David Beckham, the Malaria Must Die campaign was conceived to rally support from the public and make sure that when leaders from Commonwealth countries met in London, as part of the Commonwealth Heads of Government Meeting in April 2018, malaria would be a focus.

TMwG worked with Malaria No More UK to support the campaign through strategic consultation, creation of social assets, social media management, website build, video editing, digital and print advertising.

An animated short by Aardman Animations and a humorous film featuring James Corden, Andy Murray, Helen Mirren and others worked alongside the David Beckham material to help the campaign trend several times on Twitter and reach in excess of 500 million impressions.